Iprojekthi:Yipin Jingzhi Utywala

Uphawu:Yipin Jingzhi

Inkonzo:Yila

Udidi:Utywala

Ukususela ngo-2017, i-Jingzhi Liquor Industry kunye ne-BXL Creative iqalise uluhlu lwentsebenziswano ukwenza uluhlu lweemveliso ezicwangcisiweyo.

Ngeli xesha, i-BXL Creative kunye ne-Jingzhi Liquor Industry ngokubambisana yenze imveliso ephezulu ye-Lu Liquor "Yipin Jingzhi sesame flavour," inceda ukuqaphela "iProjekthi ye-10 yeBhiliyoni" ye-Jingzhi Liquor Industry.Ngomhla we-18 kuMatshi ka-2019, uYipin Jingzhizhixiang ukwaphumelele iwonga elithi "Super IP yoShishino loTywala lwaseTshayina"!

Ukupakishwa okupheleleyo kwenza abantu bazive ubuhle obuhle kunye nobucokisekileyo bobugcisa ekusetyenzweni kwembonakalo kunye nobuhle befashoni bemoya obuphezulu.Isitayile esipheleleyo sesanamhlanje kwaye sithe ngqo, sihambelana ne-aesthetics yamazwe ngamazwe, ngelixa siphucula ixabiso lemveliso, ibuye ibe nobungane kakhulu bendalo, ihlakaniphile, kunye neyokuqala.

I-logo iqulethe iingcamango ezininzi ezibuhlungu zomyili: uphawu ludla ngokuba ngummeli wentlangano yeqela (efana ne-distillery) enembali ende kunye nenkcubeko enzulu.Umyili usebenzisa ilogo ukubonisa ubume begama elidala le-Jingzhi Liquor, edibanisa iklasikhi kunye nesimanje ngokugqibeleleyo.

Igama lemveliso ephambili lamkela ifom yelogo ehambelana ne-aesthetics yanamhlanje yamazwe ngamazwe, ikhaka laseYurophu liyimilo esisiseko, kwaye ipleyiti yentsimbi egqwesileyo isetyenziselwa ukomeleza ixabiso lokupakisha.

Ukudibanisa imathiriyeli yokusela, ulwazi lwegama lemveliso, uphawu lwenkampani, kunye nezinye izinto ukwenza uphawu oluphambili lweYipin Jingzhi, ebonisa uphawu njengommeli wotywala baseTshayina obunencasa yesesame kunye nokuhambisa ingqikelelo yembeko ephezulu.

Uphawu "Jing" phezulu kwi-nameplate ifana nekomityi yotywala yamandulo yobhedu kunye nentsimbi yentsimbi yobhedu ngokungathi ixela imbali yeJingzhi.Amacala amabini e-nameplate ahlotshiswe ngengqolowa, ebonisa ngokupheleleyo ubugcisa bomkhiqizi.Kuphela kukwenziwa kotywala obusulungekileyo obunokuvelisa utywala obusemgangathweni.

Kuyilo olumilise okwebhokisi, iYipin Jingzhi inomoya ongaphezulu kunopakisho oluqhelekileyo lotywala.Umyili we-BXL Creative usebenzisa indlela yokuvula ukusuka phakathi ukuya emacaleni kwipakethe yangaphandle, oku kuthetha ukuba "vula umnyango ngembewu yeesame, inhlanhla iza."Bavula umnyango wolonwabo kwaye beva ivumba elithozamisayo kunye nobuhle bobomi kunye;kwangaxeshanye, kukwathetha ukuba uYipin Jingzhi uvula iingalo zakhe ukubonisa ukuzithemba.Xa ibhokisi yangaphandle ivulwe ngokupheleleyo, iYipin Jingzhi inikezelwa kuthi njengesipho esixabisekileyo.

Xa ubuluhlaza obuzolileyo nobunobungangamsha budibana negolide entle nebekekileyo, kwazalwa uYipin Jingzhi obekekileyo.Umzimba webhotile usebenzisa i-matte texture yombala oluhlaza okwesibhakabhaka, obonisa umoya ozinzile kunye nokuzola.I-nameplate yegolide ye-matte inesitshixo esisezantsi kwaye inobunewunewu, intle ngakumbi, kwaye inobukhazikhazi.Ekusetyenzisweni kobugcisa bebhokisi yokupakisha, abaqulunqi basebenzisa iindlela zokuprinta iphepha ukubonisa imbonakalo yesikhumba sobunewunewu, ebonisa umgangatho wokupakisha ngelixa bethobela ukukhuselwa kwendalo.