1, Uyilo lokupakisha kufuneka lufane kakhulu nesicwangciso sophawu.Ukupakishwa kwemveliso kukhonkrithi kakhulu.Uyilo lokupakisha luyimfuneko yokuguqula iikhonsepthi ezicwangcisiweyo zibe lulwimi olubonwayo abathengi abanokwazi ukuluqonda ngokukhawuleza.Isicwangciso sokuba abathengi bafikelele kwi-brand linyathelo lokuqala lokuphumelela.
I-2, Ukuyila ukupakishwa kwemozulu yemozulu eyohlukileyo yeyona nto iphambili yonxibelelwano lwe-brand, kwaye iseti yokupakishwa kwenkqubo yembonakalo yobuqu yeyona njongo yokuthengisa enamandla.Umbono wokupakisha owahlukileyo unokomeleza amandla okuthenga abathengi.Umahluko ubonakala kumahluko kunye neendidi ezikhuphisanayo/iimpawu, umahluko ngeengqondo zemveli.
3, Izinto ezongeza iisimboli ezibalaseleyo ekupakishweni kweesimboli eziphezulu yisando esibonakalayo sophawu, iisimboli ezibalaseleyo zinobuchule obukhulu, kwaye iisimboli eziphezulu zinamandla okuthengisa.Ukupakishwa kwezityebi kakhulu kukupakishwa okuyimpumelelo.Isimboli esibalaseleyo sinokuba yipatheni, imilo yebhotile, okanye umbala ovula iindlela ezintsha.Inokumela kakhulu umoya we-brand.
4, Ukupakishwa kufuneka kuthathelwe ingqalelo kumava omthengi.Amava omthengi aqala ngokubona ipakethe.Ukusuka ekuboneni, ekuchukumiseni, ekuvuleni ukuya ekukhupheni into, yonke le nkqubo ngamava omthengi.Kwinkqubo yoyilo lokupakisha, siya kuqala ngakumbi ngokwembono yomthengi, enokuba sisidlo sasemini, ukufudumala, okanye ulonwabo.
5. Ukusebenzisa ngokupheleleyo i-copywriting yokupakisha.Xa beyila, abaqulunqi abaninzi bachitha amandla abo kuyilo lwegraphic, kwaye bayayiphosa injongo yokukopa.Ukupakishwa ayisosinxibelelanisi ngexabiso lebhrendi kuphela, okanye isandisi-lizwi sexabiso lophawu, izilogeni ezilungileyo zentengiso zikwimo yabantu ngokuthe ngqo, zinokuphembelela isandi, zivelise ukuqondwa kwexabiso, kwaye zivuyise intengiselwano.
6. Ukupakishwa yindawo entle kakhulu yentengiso ye-brand.Ukupakishwa yindawo engxamisekileyo yoqhagamshelwano phakathi kwebrendi kunye nabathengi.Kwiimpawu ezingenalo uhlahlo lwabiwo-mali lwentengiso, ukupakishwa yindawo yentengiso ebaluleke kakhulu ukuyisebenzisa.Yindlela ebalulekileyo yokudala ixabiso elongezelelweyo lempahla, ukwakha impucuko yophawu, kunye nokubumba umoya wophawu.Ikwasisixhobo esiluncedo kakhulu kunxibelelwano lwe-brand.Kuyilo, ulwazi oluphambili lufuna ukucwangciswa, kwaye ulwazi oluphambili kunye nolwesibini lubonakaliswa kwisakhiwo.
Ixesha lokuposa: Nov-14-2021
