Uyilo lokupakisha lunokubonakala lulula, kodwa alukho.Xa umyili wokupakisha onamava ephumeza imeko yoyilo, akaqwalaseli kuphela ubugcisa obubonakalayo okanye ukusungulwa kwezinto ezintsha kodwa nokuba unokuqonda okupheleleyo kwesicwangciso sentengiso yemveliso ebandakanyekayo kwimeko leyo.Ukuba uyilo lokupakisha luswele uhlalutyo olucokisekileyo lwemveliso, indawo, isicwangciso sokuthengisa, kunye nolunye ucwangciso lwangaphambili, ayingomsebenzi woyilo olupheleleyo noqolileyo.Ukuzalwa kwemveliso entsha, nge-R & D yangaphakathi, uhlalutyo lwemveliso, ukubeka kwiingcamango zokuthengisa kunye nezinye iinkqubo, iinkcukacha zinzima kakhulu, kodwa ezi nkqubo kunye nokuqulunqwa kolwalathiso loyilo lokupakisha alunakwahlulwa, abayili kwimeko yokucwangcisa, ukuba abanini bamashishini ababoneleli ngolwazi olunjalo, abaqulunqi kufuneka bathathe inyathelo lokuqala lokuqonda uhlalutyo.

Ubuhle okanye ububi bomsebenzi wokupakisha akukona nje ukuphumelela kwe-aesthetics kodwa kunye nokusebenza okubonakalayo kunye nokusetyenziswa kwezinto zokupakisha nazo zibaluleke kakhulu.

▪ Ukusebenza okubonwayo

Ngokusesikweni kwisicwangciso esibonwayo, izinto ezikwipakethe yibrendi, igama, incasa, ileyibhile yesikhundla ……, njl. njl. Ezinye izinto zinengqiqo ekufuneka zilandelwe, kwaye azinakubonakaliswa ngezimvo ezingalawulekiyo zomyili, abanini bamashishini abangakhange bacacise kwangaphambili, umyili kufuneka asekelwe kwindlela yokuxhuzula esengqiqweni yokuqhubeka.

Gcina umfanekiso we-brand: izinto ezithile zoyilo zizinto ezimiselweyo ze-brand, kwaye abayili abanako ukutshintsha okanye ukulahla ngokuthanda kwabo.

Igama:Igama lemveliso linokugqanyiswa ukuze abathengi bakwazi ukuyiqonda ngokujonga nje.

Igama elahlukileyo (incasa, into ……): Ngokufana nengqikelelo yolawulo lombala, isebenzisa imbonakalo esekiweyo njengomgaqo wokucwangcisa.Umzekelo, imfusa imele incasa yomdiliya, ebomvu imele incasa yequnube, abayili soze bawaphule lo mgaqo umiselweyo ukuze babhideke imbono yabathengi.

Umbala:Inxulumene neempawu zemveliso.Umzekelo, ukupakishwa kwejusi kusetyenziswa kakhulu imibala eyomeleleyo, eqaqambileyo;iimveliso zabantwana ikakhulu zisebenzisa umbala opinki …… kunye nezinye izikimu zemibala.

Amabango okusebenza achanekileyo: ukupakishwa kwempahla yorhwebo kunokubonakaliswa ngendlela enengqiqo (Esebenzayo) okanye ngokweemvakalelo (Emoyeni).Umzekelo, amayeza okanye iimpahla zamaxabiso aphezulu zikholisa ukusebenzisa isibheno esinengqiqo ukuhambisa umsebenzi kunye nomgangatho weempahla;isibheno ngokweemvakalelo ubukhulu becala isetyenziselwa amaxabiso aphantsi, impahla ephantsi ukunyaniseka, ezifana iziselo okanye amashwamshwam kunye nezinye iimpahla.

Isiphumo sokubonisa:Ivenkile yindawo yedabi yeempawu zokukhuphisana kunye, kwaye indlela yokuma kwiishelufu ikwayingqwalasela enkulu yoyilo.

Enye i-Sketch One Point: Ukuba yonke into yoyilo kwipakethe inkulu kwaye icacile, umboniso obonakalayo uya kuxutywa, uswele kwiileya, kwaye ngaphandle kokugxila.Ke ngoko, xa kuyilwa, abaqulunqi kufuneka babambe indawo ekujongwe kuyo ukuze baveze ngokwenene “ujoliso” lwesibheno semveliso.

Ukusetyenziswa kwezinto zokupakisha

Abaqulunqi banokuyila njengoko bafuna ukuba njalo, kodwa ngaphambi kokuba babonise umsebenzi wabo ngokusesikweni, kufuneka bahluze okunokwenzeka kokuphunyezwa nganye nganye.Iimpawu ezahlukeneyo zeemveliso zineemfuno ezahlukeneyo zezinto zokupakisha.Ke ngoko, ukukhethwa kwezinto zokupakisha nako kuwela ngaphakathi komgangatho wokuqwalaselwa koyilo.

Izinto:Ukufezekisa umgangatho ozinzileyo wemveliso, ukukhethwa kwezinto eziphathekayo nako kubalulekile.Ukongezelela, ukuqinisekisa ukunyaniseka kwemveliso ngexesha lokuthutha, ukhetho lwezinto zokupakisha kufuneka ziqwalaselwe.Ngokomzekelo, kwimeko yokupakishwa kweqanda, imfuno yokukhusela kunye nokukhusela yinto yokuqala ebalulekileyo yomsebenzi woyilo lokupakisha.

Ubungakanani kunye nomthamo ubhekiselele kumda wobungakanani kunye nomda wobunzima bezinto zokupakisha.

Ukudalwa kwezakhiwo ezikhethekileyo: Ukwenza ishishini lezinto zokupakisha libe nobuchule ngakumbi, iinkampani ezininzi zangaphandle zenze iinzame zokuphuhlisa izinto ezintsha zokupakisha okanye izakhiwo ezintsha.Ngokomzekelo, iTetra Pak iphuhlise "iTetra Pak Diamond" isakhiwo sokupakisha, esiye sachukumisa abathengi kwaye sibangele i-buzz kwimarike.