Iprojekthi:PR uyilo ibhokisi L'Oreal REVITALIFT Anti-mibimbi Essence

Umxhasi:L'Oreal

Inkonzo:Uyilo kunye neMveliso

Udidi:Ubuhle

Umngeni:

Injongo yokudala le phakheji yesipho: U-L'Oreal unethemba lokuba le kit ye-PR iya kumangalisa ii-KOL, ibangele umdla wabo wokwabelana nabalandeli kunye negalelo ekukhuthazeni uphawu.Ke ngoko, uqwalaselo lokuqala kuphando lokupakisha kunye nophuhliso: indlela yokutsala kunye nokuchukumisa abasebenzisi ngokubonakalayo nangokubonakalayo, kwaye uqaqambise indawo yokuthengisa imveliso.

Ngenxa yethayimthebhile enyiniweyo yeprojekthi, ukuze kuxhaswe ngcono uphuhliso lweprojekthi entsha yeqela le-L'Oreal, i-BXL Creative yaseka iqela leprojekthi ekhethekileyo egxile ekuphuhliseni iiprojekthi ze-L'Oreal kuphela.

Emva kweesemina ezininzi kunye neqela le-L'Oreal kunye nokuqonda okunzulu zombini imveliso kunye nexabiso layo lophawu: Le REVITALIFT iseti igxile kwi-multi-dimensional anti-wrinkle kwaye ivumele abathengi ukuba babone ummangaliso wokuchasa ukuguga.Ukuze ugcine iimbalasane zemveliso, ubufazi bayo kwaye ibonise umsebenzi wayo ophambili "obonakalayo wokuchasana nemibimbi", safika kumbono wokusebenzisa "inkqubo yenguqu yabasetyhini" njengomxholo wokuyila le phakheji yesipho sePR ngokuyilayo.

1. Vula amagama angundoqo oyilo

I-intuitive anti-wrinkle effect

Imifanekiso esefashonini yokuthelekisa

Uthelekiso ngokuthe ngqo PHAMBI NAEMVA kokusebenzisa imveliso

NGAPHAMBILI: imibimbi ecacileyo

EMVA: Uvuselelwe

Ukunciphisa izinga lokushwabana, i-anti-wrinkle ebonakalayo.Ekugqibeleni, ukupakishwa kwemveliso kunike abantu umbono ocacileyo wetekhnoloji, ifashoni, kunye nemibimbi egcweleyo.

2. Isiphumo esibonakalayo esipheleleyo sokuchasa imibimbi

Ukuze kuphunyezwe eli binzana, umyili we-BXL usebenzise iintyatyambo ukumela abafazi, kunye nokugoba ukubhekisa kumanqanaba emibimbi ukuhambisa ingqikelelo yobukhulu.Ngolwakhiwo oludityanisiweyo lomatshini onxibelelanayo, abathengi bakwazile ukufumana amava amatsha amaninzi achasene nemibimbi ngokubonakalayo.

Iileya zenguqu: ikhusi lekhusi liya kuthi ngaxeshanye sijike ngelixa sitsala ibhokisi engaphakathi, sidala imvakalelo yonxibelelwano phakathi kokupakishwa kwemveliso kunye nabathengi.Ukutsala umaleko wokuqala ngaphandle, imibimbi kwicala lobuso bomfazi yaqala ukunyamalala umaleko.

Isiphumo soyilo sokugqibela saboniswa: indlela esebenzisanayo yokujonga isiphumo esipheleleyo sokuchasa imibimbi.

Sasebenzisa isakhelo sefoto kwiphakheji yangaphandle ukwenza isakhelo sobuso bomfazi okhathazwa yimibimbi.Ngelixa ukhupha ibhokisi engaphakathi, isikrini esingaphezulu sitshintsha sibe bubuso obuncinci bentombazana

apho imibimbi inyamalala ngoko nangoko emva kokukhupha iimveliso, ebonisa uthelekiso olucacileyo ngaphambi nangemva kokuyisebenzisa.

Olu yilo lwephakheji lugqithise ngokugqibeleleyo iimpawu zemveliso "ye-anti-wrinkle ebonakalayo" kunye ne "multi-dimensional anti-wrinkle."Bekuthenjwa ukuba esi sixhobo esisebenzisanayo siya kubonisa ngokuthe ngqo isiphumo esingummangaliso sokunciphisa imibimbi kunye nokuchasana nokuguga ngaphambi nangemva kokusetyenziswa kwemveliso kwaye sizise abathengi eyona nto iphambili kwaye inika umdla amava achasene nemibimbi.